In 2020, the home textile industry, after experiencing the siege of the epidemic, actively resuming production, strictly controlling quality and efficiency, and making steady progress, further reduced the negative impact of the epidemic, maintaining stable quality and efficiency, and steadily promoting the healthy development of the industry.
I. Industry Status
The decline in industry revenue has further narrowed. According to data from the National Bureau of Statistics, 1,976 large-scale enterprises nationwide achieved an operating income of 164.323 billion yuan from January to November, a year-on-year decrease of 2.78%, with the decline narrowing by 1.87 percentage points compared to the previous ten months. The cumulative year-on-year decrease in the main business income of 226 backbone enterprises tracked by the association from January to November was 9.73%; the cumulative year-on-year decrease in the main business income of 12 industrial clusters tracked was 6.09%, with the decline continuing to narrow compared to previous months.
The industry's profitability recovered and grew rapidly in the second half of the year. According to data from the National Bureau of Statistics, since the second half of 2020, due to the rapid recovery of industry profitability, the cumulative total profit of large-scale home textile enterprises has returned to positive growth, reaching 91.335 billion yuan by November, a year-on-year increase of 21.74%.
The decline in domestic and foreign sales narrowed month by month. According to calculations by the National Bureau of Statistics, from January to November, the domestic sales value of large-scale enterprises decreased by 3.35% year-on-year, and the export delivery value decreased by 1.44% year-on-year, with the decline further narrowing.
According to calculations from China Customs data, from January to November 2020, the total export value of major home textile products nationwide was US$28.798 billion, a year-on-year decrease of 5.88%. Among them, the export value of carpets and textile products for dining and kitchens has basically returned to the level of the same period last year; the export of bedding, which accounts for the largest share, decreased by 3.80% year-on-year, a smaller decline than the average decline in home textile exports. Overall, confidence in the export of home textiles remains, and the full-year cumulative total is expected to further recover.
II. Operating Characteristics
(1) Good Cost Control
Since 2020, the home textile industry has timely adjusted its production structure and controlled costs and expenses well, ensuring good profit growth in the industry. According to data from the National Bureau of Statistics, in the first 11 months, the growth rate of operating costs of large-scale home textile enterprises has been lower than the growth rate of operating income, and the proportion of the three expenses has basically remained the same as last year.
(2) Improved Profitability
From January to November, the cost-to-profit ratio of large-scale enterprises was 5.95%, an increase of 1.25 percentage points compared to the previous year. According to the data from the "Textile and Apparel Enterprise Management Questionnaire Survey," 92.4% of the home textile sample enterprises had increased or maintained their profitability in the fourth quarter compared to the third quarter, with 10.3% of enterprises achieving profitability growth exceeding 10%. 61.5% of the sample enterprises saw a significant increase in customer order demand in the fourth quarter compared to the third quarter, with 33.3% of enterprises seeing order demand growth exceeding 10%. More than half of the home textile enterprises benefited from the increase in foreign orders, with 36.4% of the sample enterprises seeing an increase in foreign orders exceeding 10% in the fourth quarter.
From the overall industry situation, rising costs and insufficient market demand remain key concerns for home textile enterprises. In addition to the impact of costs, exchange rate fluctuations have also caused significant difficulties for export enterprises, requiring enterprises to improve the competitiveness of their export products and make better use of relevant foreign exchange settlement policies to manage risks. At the same time, based on the policy of a "dual circulation" pattern, the home textile industry also needs to establish a more high-quality, efficient, and independent and controllable industrial and supply chain system to maintain the stable and healthy development of the industry's economic operation.