From January to September 2020, despite the adverse effects and practical difficulties caused by the COVID-19 epidemic and the complex international trade situation, textile and garment professional markets across the country seized the market opportunities during the peak sales season, achieving a sustained recovery in the industry. From January to September, the total turnover of 46 textile and garment professional markets (including market groups) under key monitoring by the Circulation Branch reached 7249.40 billion yuan, down 10.37% year-on-year, with the decline continuing to narrow; among them, the total turnover in the first three months decreased by 39.64% year-on-year, the total turnover in the second quarter decreased by 6.18% year-on-year, and the total turnover in the third quarter increased by 15.76% year-on-year, with the quarterly growth rate turning positive for the first time this year.
Overall Operation of Professional Markets from January to September 2020
From January to September 2020, the total turnover of 46 textile and garment professional markets (including market groups) under key monitoring by the Circulation Branch reached 7249.40 billion yuan, down 10.37% year-on-year. Among these, 42 markets saw a year-on-year decrease in turnover, with an average decrease of 15.77%; 4 markets saw a year-on-year increase in turnover, with an average increase of 8.40%.
(1) Analysis of Market Operating Efficiency
In terms of market operating efficiency, the average operating efficiency of the 46 key monitored markets was 43414.18 yuan/square meter (annualized), down 11.07% year-on-year; the average shop efficiency was 3.3178 million yuan/shop (annualized), down 10.78% year-on-year.
(2) Analysis of Market Regional Structure
In terms of regional structure, from January to September, among the 46 key monitored markets, the turnover of professional markets in the eastern region was 6323.37 billion yuan, down 7.58% year-on-year, accounting for 87.22% of the total turnover of professional markets; the turnover of professional markets in the central region was 567.36 billion yuan, down 27.14% year-on-year, accounting for 7.83% of the total turnover of professional markets; the turnover of professional markets in the western region was 358.67 billion yuan, down 23.21% year-on-year, accounting for 4.95% of the total turnover of professional markets.
(3) Analysis of Circulation Hierarchy Structure
From the perspective of circulation hierarchy, the 46 key monitored market units include 27 origin-type professional markets and 19 sales-type professional markets. From January to September 2020, the turnover of the 27 origin-type markets reached 6261.05 billion yuan, accounting for 86.37% of the total turnover, down 8.40% year-on-year; the turnover of the 18 sales-type markets was 988.35 billion yuan, accounting for 13.63% of the total turnover, down 21.10% year-on-year.
Brief Analysis of the Third Quarter of 2020
(1) Continued Recovery of the Textile and Garment Professional Market Industry
In the first quarter, affected by the COVID-19 epidemic, the operation of professional markets across the country was suspended, with an average operating time of less than one month, which had a significant impact on market turnover; in the second quarter, with the continued consolidation of the favorable trend in epidemic prevention and control and the effective implementation of a series of pro-consumption policies and promotional activities, the consumer market gradually warmed up, and the decline in market turnover narrowed; in the third quarter, professional markets entered the peak sales season, offline exhibition economy recovered, and online transactions continued to innovate, achieving the first positive growth this year. Textile and garment professional markets actively undertook the important responsibility of promoting domestic circulation and achieved sustained recovery in the industry.
(2) Orderly Restart of Offline Exhibitions, Continuous Innovation of Wonderful Activities
In the first half of 2020, various parts of the country strictly controlled high-density gatherings of people. Local professional markets explored channels and boldly innovated, moving traditional exhibitions with high public safety risks online and actively experimenting with online cloud exhibition models. In the third quarter, offline exhibitions in various professional markets were restarted in an orderly manner, with various offline activities in full swing. While actively practicing social responsibility, they delivered a satisfactory autumn report card. The China Textile Industry Federation joined forces with four major professional exhibitions—the China International Textile Fabrics and Accessories (Autumn/Winter) Expo, the China International Clothing and Apparel Fair (Autumn), the China International Textile Yarn (Autumn/Winter) Exhibition, and the China International Knitwear (Autumn/Winter) Expo—to launch an "Autumn Joint Exhibition"; Qinghe cashmere town launched the China Qinghe International Cashmere and Down Products Fair and 2020 Qinghe Cashmere Fashion Week; the Hanzheng Street market held the 2020 China Hanzheng Street Clothing and Apparel Expo and the First China Hanzheng Street E-commerce Live Broadcast Festival; Guangdong Fashion Week, Changshu International Fashion Week and other fashion events concluded successfully; the 2020 China Puyuan Live Streaming Festival achieved remarkable results... Textile and garment professional markets across the country actively innovated and integrated across industries, upgrading their business models and formats, demonstrating the industry's firm confidence and innovative drive in the complex and ever-changing severe situation.
Professional Markets Achieve Positive Quarterly Turnover Growth for the First Time This Year
The third quarter is the traditional peak season for the textile and garment industry. Under this year's special conditions, professional markets across the country achieved counter-cyclical growth, creating a higher single-quarter turnover than in 2019. This is a demonstration of the strength of professional markets accumulating strength for a long time, and it is also the fruitful result of various innovative attempts during the epidemic. During the period when textile and garment professional markets were unable to operate normally due to the epidemic, a series of online explorations were carried out, opening up more cross-border and integrated possibilities for the market and merchants in terms of channels. In the third quarter, after offline activities and exhibitions gradually reopened, professional markets summarized their experiences and cleverly integrated more online elements into offline activities and exhibitions, achieving digital transformation in more aspects, and taking a firm step in the direction of integrated online and offline development.
